Consumer Apps — Google Ads Performance Dashboard

Account: Consumer - Apps (6664022903)  ·  UAC / Target CPA  ·  Truck Navigator (AND-GO)
W20 · May 11–17, 2026 Live data via Google Ads API  ·  5 active campaigns
WoW vs May 4–10:
Spend €1,904 +21%
Installs 4,323 +6.5%
Avg CPA €0.440 +13%
Impressions 224K +41%
CTR 4.49% -2.4pp
vs 30-day avg CPA €0.326 +35%
Total Spend W20 €1,904 ▲ +21% vs prev week
Total Installs 4,323 ▲ +6.5% vs prev week
Avg Account CPA €0.440 ▲ +13% vs prev week
Impressions 224K ▲ +41% vs prev week
Clicks 10,084 ▼ -7.8% vs prev week
Avg CTR 4.49% ▼ -2.4pp (audience broadening)
Best CPA Market 🇳🇱 €0.255 ▼ -20% WoW · best ever
W20 · May 11–17  |  prev: May 4–10  |  30d: Apr 17–May 10
All costs in EUR · Costs from micros (÷1,000,000) · Conversions = app installs · All campaigns: MULTI_CHANNEL / TARGET_CPA · 30-day baseline: Apr 17–May 10 (24 days GBR, 20 days others)